WRITING TO EXPRESS AND NOT TO IMPRESS: PLAIN LANGUAGE FOR INSURANCE AND FINANCIAL SERVICES PROFESSIONALS
ABOUT THE SESSION
The need to use clear and transparent language is a major issue in the insurance industry. Professional codes of conduct, the law and business ethics require that advice is given to clients in a way that enables them to make informed decisions. The industry is full of jargon that is not clearly understood by clients and furthermore, documents and correspondence tend to be written in an archaic and illegible manner.
Plain language goes to the heart of understanding, transparency, honesty and trust between businesses and clients. Therefore, plain language not only aids understanding, it can result in retaining business and indeed winning new business.
This session will teach you how to communicate clearly to improve customer experience and drive growth.
By the end of the session, participants will be able to:
Understand the benefits of plain English in modern business communications.
Appreciate the need for clear and transparent language in the insurance industry.
Recognise typical jargon, cliché, legalese, archaic words and phrases, and be able to use credible plain English alternatives.
Appreciate how style and layout can significantly impact the readability of correspondence and documents.
Session Length: 1 hour